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Image at Make Space for Crafting

For early sales right from the start you need to get your business known without breaking the bank.

One of the first and easiest things you can do is get a business card and flyers and a professional letterhead. These are inexpensive and are a great way to alert others of your presence and the business service you offer.

You’ll want to get the word out to as many people as possible. Start networking and share you business idea with friends and family and hand out duplicate business cards and ask people to pass on the news.

Consider attending trade shows and networking events. You could also become a member of civic organisations and participate in community involvement that might help promote your business and build connections with potential clients. Always be armed with business cards and be versed in how your service or product can be of benefit to clients or customers.

You can focus your sales approach on what you offer and package this with your best qualities like service, quality, timely delivery and customer satisfaction. Your business however small is a serious venture, which should be presented professionally.

Although it can be quite time consuming, you can pin flyers on bulletin boards in public and private places such as libraries, community centres, bookshops and cafes. This is an easy and cost effective way of spreading the news, which should start getting you leads.

Depending on what you do, you can also advertise your business on the side of your car. It doesn’t have to be screaming your business name but could be a modest magnetic sign displaying your logo, tag line and website address. This is very easy and effective advertising.

You can also sponsor events with free prizes. Remember to utilise social media where you can run competitions with giveaways or discounts for your service or products. It takes time and perseverance but with continued exposure you are sure to attract new customers and help make your home business a successful one.


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